He merged his love for punk with his experience in marketing and bam - Liquid Death was born. “When we first started, we wondered why is it that products and products have to play by these 1950s bland and boring rules, while other entertainment things can play by much more fun rules,” Cessario told Business Insider on May 7th. He’s responsible for several viral promotions for the company for shows like Narcos, Stranger Things, and House of Cards. Best Sellers Rank: 198,872 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food) 1,546 in Drinking Water. If his name sounds familiar it’s because Cessario was the creative director at Netflix. Package Dimensions : 6.4 x 2.5 x 2.5 inches 1.06 Pounds. The idea to market canned water to the straight-edge punk community came from Mike Cessario, the cofounder and CEO of Liquid Death. It’s the marketing that is really making people intrigued (or gag). And to be fair, there’s really nothing special about Liquid Death itself - it’s just water, after all. At least that’s the thesis behind Liquid Death, a three-year-old start-up that is already. Liquid Death Mountain Water is packaged in 16-ounce cans that make it look like beer rather than fancy water. Taylor Galla Octo3 min read 1 Liquid Death, one of our favorite mineral water brands, was just valued at 700 million after just three years in business, and said it’s on track. Los Angeles Sometimes water tastes better when it is in a cool-looking can. Is the idea of canned water too froofy for you? Are you too metal to be seen drinking water out of a sustainable box? Well, a new brand of water called “Liquid Death” is here to save your punk image and “murder your thirst.” Yeah, you should be scared.
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